With rapid integration of e-commerce and online shopping platforms, consumer shopping habits have been evolving simultaneously. Whether it’s the advancing technology or changing consumer habits, keeping up with e-commerce trends is essential for businesses to survive and thrive in today’s cutthroat economy.

According to the latest e-commerce industry statistics, online shopping is gaining massive popularity following the coronavirus pandemic. 80% of internet users have made an online purchase in the past year. There are between 12 million to 24 million e-commerce websites worldwide.

Retail e-commerce sales in the United States surpassed 365 billion dollars in 2019. By 2024, revenue from retail sales is expected to reach 600 billion dollars in the U.S.

While the growth of e-commerce shows no signs of slowing down, it’s important to pay attention to consumer behaviors when they visit the online e-commerce platforms to ensure the success of your business. One of the most critical components of any e-commerce business is the website.

Our surveys show that 94% of the first impressions pertain to the design of the website. Consumer experience is also extremely important, with over 89% of consumers reported having shifted to competitors after a poor online experience with a brand.

The design trends for great websites change according to technology and customer preference. Let’s take a look at the most popular web design trends for 2021:

Dark User Interface or Dark Mode

Dark mode was first introduced by Google in 2019. Since then, it has become a common feature that many people enjoy. Dark user interface allows the background to switch to a darker color to reduce eye strain while browsing in low-light or dark environments. However, it’s essential to ensure the website is still comprehensible and eye-catching in dark mode and doesn’t block out vital content.

Bold and Striking Colors

Over the past few years, pastel has been a popular color trend for website designs. We have seen a lot of monochromatic designs, a lot of whites and neutral pops of color on popular websites. The idea behind neutral and pastels colors is to make the website easier on the eyes of internet users.

However, bold and striking colors have made a comeback in 2020, with many websites being redesigned to feature brighter colors. Companies are researching color psychology and are adding eye-catching colors that will grab the attention of the users and compel them to spend more time on the website.

Smarter AI Chatbots

Website chatbots aren’t a new feature and have been around for several years. However, companies are investing in the latest technology to upgrade their chatbots. Professional IT solution companies are offering artificial intelligence technology to enhance the capabilities of the chatbots.

The technology involves reading previous customer activities and preferences and helping them make shopping decisions based on the information. The purpose of AI integrated chatbots is to enhance the customer experience and make it seem as if they are talking to a real live assistant.

Minimalistic Design

Minimalism has been one of the most popular design choices for websites for a few years now. The trend has proved its worth and was one of the most widely preferred website designs in 2020.

However, it’s important to emphasize that being minimalistic doesn’t mean the design has to be boring. The website can still include bright and bold colors, heavy fonts, and overlapping sections to make it as pleasing to the eye as possible.

Minimalistic websites are also easier to set up and update and focus on content over design. They prevent the user from being overwhelmed with information and make extensive use of white space.

3D Graphics and Motion Design

E-commerce website design trends for 2021 make heavy uses of advanced visuals such as 3D graphics and motion designs. 3D rendering of products and images gives a smooth and satisfying effect and creates a more immersive experience for the user. Stepping away from flat designs and incorporating 3d illustrations and topography gives the website a more modern vibe.

The latest technological innovations have made it possible for more websites to add motion design elements to boost customer engagement. Motion design is ideal for showcasing the products in an increasingly realistic light allowing consumers to get a better sense of their purchases.

Unconventional Grid Layouts

Gone are the days when you could just use list or square grid layouts with product names and small descriptions. The latest trend of unconventional grid layouts is paying out for many popular brands. As such, businesses can experiment with grid layouts and use different sizes for different products instead of a homogenous grid showing all products in the same way.

However, this trend only works for high-end brands that have fewer products and can emphasize or draw attention to certain products. It requires strategically highlighting the bestselling products without being too obvious or taking up too much space on the screen.

Interactive Product Visuals

Augmented reality, virtual reality, and 3D imaging have gained massive popularity over the past couple of years. As a result, companies are using this to create more interactive visual designs on their websites. This helps shoppers understand the products in a much better way and gives them extra control over viewing options. Interactive visuals also offer a more immersive and fun shopping experience, leading to more sales and repeat clients.

Designing the Perfect Website!

The latest design trends for e-commerce websites are all about better technology, better visuals, and better communication with customers. With the advancement of e-commerce, organizations are investing more time and money, ensuring a positive online experience that will ensure a boost in sales and repeat business.

Professional website design companies such as Percento Technologies give companies greater control by choosing the elements of the website that fit their organization goals. Whatever the size of the website, ensuring the best possible design layout, interactive and eye-catching visuals, and engaging content is essential to ensure successful e-commerce business!

Contact Us

Percento is a Professional IT Consulting, Implementation and Management firm.  To find out how we can help your organization, please contact one of our friendly sales representatives. We will review of your system and a comprehensive (No Obligation) proposal of services. Call today toll-free at 800.614-7886 [Austin | Dallas | Houston | League City | Sugar Land | The Woodlands  | San Antonio] or email us at sales@percentotech.com